ecoPro – finalist of the ISPO BrandNew awards which distinguishes the most promising new companies in the sports industry.

ecoPro – finalist of the ISPO BrandNew awards which distinguishes the most promising new companies in the sports industry.

The ISPO Brandnew jury was impressed by ecoPro Cork Traction Pads and choose this brand between more than 500 candidates.

With a unique and innovative design, the Cork Traction Pad combines traction and comfort. Fully developed in Cork, this deck is equally or more resistant, durable and lightweight as the traditional Pads derived from Petrochemicals.

At a time when sustainability is increasingly a concept practiced in the world of Surf, the startup in Porto, Portugal – BEWATER ADAPT – brought to the market the most eco-friendly traction pad of the surf industry.

Natural, versatile and sustainable, the Cork Traction Pad is an excellent alternative to conventional traction pads, which are produced from petroleum materials and have a huge impact on global pollution.

The challenge: develop a functional deck which consists almost entirely of natural materials. The result: a sustainable alternative for traction pads achieved after many studies and tests.

“I am amazed by all the positive feedback we are getting and the culmination of a long journey being distinguished as one of the most promising new companies in the industry. These are wonderful signs!” states Ruben Verdadeiro, responsible for the creation of this first cork eco-friendly traction pad.

EcoPro will be present from January 28 to 31 at ISPO Munich. The brand will be integrated in the group FROM PORTUGAL with the support of Associação Selectiva Moda.

About ISPO Brandnew

ISPO Brandnew is the biggest platform for sporty startups worldwide. Since the year 2000, ISPO has searched and designated the most promising newcomers of the sports industry. Former award winners among GoPro, Naish Kites, Maloja, Nixon or On are shaping the market today.

About ISPO

With over 2,700 exhibitors and nearly 87,000 industry experts from 120 countries, ISPO Munich is the sports industry’s most successful multi-segment trade fair worldwide. This is where the future of sport meets. ISPO Munich presents and sets new trends for the future of the sports market with vision, passion, and enthusiasm.

About Ruben Verdadeiro

Ruben Verdadeiro – Executive director at BEWATER ADAPT is An Artist, Designer and Surfer for over 30 years and the creator of the Cork Traction Pad, under the brand name “ ecoPro – Driven by nature “.